A transactional website is a site that allows their customers to order and purchase goods or services online.
Firstly, the reason for transactional website is because; hosting a server is much cheaper compared to renting a shop and maintaining it. The site can be accessed by customers 24 hours a day, 7 days a week. Transactional website eases customers; they do not need to be there to purchase a product, the product ordered will be delivered to them. Stocks and databases as well as promotions are easily updated and customers can view them swiftly. 
Next, we are going to look at Dell Malaysia as it is a popular transactional website in Malaysia. Dell Malaysia is a well established transactional website in Malaysia. Dell Corporation was founded by Michael Dell as PC’s Limited in year 1984. Dell grew throughout the years and became one of the largest sellers of PCs and servers.
The layout of Dell Malaysia is direct. In their main page, they allow their customers to select their categories of computers they wish to browse. Namely they have home, small and medium businesses and large enterprise. In the middle of the site, they also show their latest promotions products. Below are a list of web links that enables customers to visit other sections of their websites such as support and corporate information of Dell.
The way the products are displayed in Dell Malaysia are very systematic. Dell directs their customers step by step in assisting them in choosing a right computer for them. For example, clicking on “For Home” will brings you into another websites which allows you to select whether to browse laptops or desktops or to view on the latest promotions and hot deals. Clicking desktops will then brings you to another website which will show you the range of computers, mainly entry level, mid-range and hi-end computers where the price starts at the cheapest, slightly more expensive and most expensive respectively. They also provides a rough idea as to what the computer at a certain range is capable of doing, such as internet and email for entry level computer and gaming, video, burning and multi-tasking for hi-end computers.
Other than assisting their customers step by step, Dell Malaysia also gives their customer another range of computers within the level. Expensive ones come with better hardware or a complete set, while cheaper ones probably do not include a monitor or a speaker. Other than that, all Dell computers are given a choice to be customised. In case the customer demands for a better hardware, they have the choice to do so at a lower cost.
When shopping for computer in Dell Malaysia, they not only have a function to add the product to the cart, they also have a function that allows their customers to save the cart and view them in the future. This function is usually not found in most e-commerce websites, it is quite innovative and it is believe to ease their corporate customers who need to buy several computers with different requirements.
In terms of payment method, Dell Malaysia offers a number of methods such as credit card, telegraphic transfer, cheque or bank draft, direct deposit and flexi payment. Compared to most e-commerce websites, Dell Malaysia provides all the major methods to pay online. After paying, Dell Malaysia gives an estimated time period where the products will be delivered to their customers. It is stated that it takes an average of 10-15 working days. This is considered quite fast comparing to some e-commerce sites which actually takes them 2 months!
Other than that, they also allow their customer to monitor their order status. By keying-in their reference number or customer code, Dell allows their customer to check the progress of their order. This system is very handy to anyone who awaits their package to arrive.
This sums up the review on Dell Malaysia website. After years of establishment, Dell has definitely become very strong in their field. The way they display their products are very user friendly. Anyone can just buy a computer without worrying which hardware is good for them and which is not. Dell provides a variety of payment method to cater their customers demand. Their order status works great. However, it is noticeable that there is no Malay language in their website. Perhaps Dell Malaysia should consider implementing Malay and Chinese language onto their site in the future. Overall, Dell Malaysia is definitely one of the top e-commerce transactional sites in Malaysia.
Please refer to the follow link for more information
http://www.dell.com.my/
By Bk
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