A transactional website is a site that allows their customers to order and purchase goods or services online. The advantage of transactional website is; saves cost, hosting a server is much cheaper compared to renting a shop and maintaining it. The site can be accessed by customers 24 hours a day, 7 days a week. Transactional website eases customers; they do not need to be there to purchase a product, the product ordered will be delivered to them. Stocks and databases as well as promotions are easily updated and customers can view them swiftly.
We are going to review on Golden Screen Cinemas (GSC), which claims to be the largest chain of cinemas in Malaysia. GSC is a subsidiary of PBB Group, a Malaysian listed company which has a diversified business in food industries, environmental, engineering, utilities and waste management, property and entertainment. GSC first operated in Kota Kinabalu on July 1981. In June 2009, GSC has own 172 screens in 24 locations where all are located in major cities and towns throughout Malaysia. In addition, GSC enables their customers to make reservation and purchase movie ticket through their site which makes it a transactional e-commerce site.
The main page of GSC breaks the website into several sections, promoting the latest movies and the most anticipated movies. The website is easy to browse; all their links are clear as to where it leads us. Making reservation and purchasing movie ticket in GSC are easy. However, we are required to register and sign up as a member of GSC. It wasn’t hard to register; a click on the “SIGN UP” brings us to the registration site.
After registered and verified, we are able to login to make reservation and e-ticketing. Below “SHOWTIMES & RESERVATION” there are three drop down boxes, first box lets us select the cinema, second box lets us pick the movie and the last box lets us choose the date. Simply selecting the cinema will narrow the list of movies available for the selected cinema in the second box. After selecting the movie, the last box will show only the day and date the movie is available. After all are selected, the “Next” button leads to another site showing the show times. By default, GSC will only make reservation for the customer. By clicking the “E-PAYMENT TICKETING” tab will lead to GSC e-ticketing system. Customer can only select their seats if they choose to purchase the tickets online and not reservation.
For e-payment ticketing, GSC are only able to accept limited number of payment method which are credit card and direct debit by Maybank2U. For a transactional site, GSC should offer a wider range of payment method. Apart from that, everything is pretty straight forward.
In conclusion, GSC website is rather user friendly. All the links are direct and easy to understand. Anyone can browse and make reservation on GSC as long as they have registered as a member. Their only limitation is the number of payment method. Perhaps they should add more payment method such as the M-money or direct debit for other banks as well.
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